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Skills Brand Guide
Skills Design SkillsBrand Guide

Brand Guide

Make the identity usable. Turn a logo, palette, type system, and brand story into a manual that helps people make consistent decisions.

Rules people can put to work.

The guide connects the specification with a visual example and a practical explanation. It documents the identity at the level the brand and its users need, without padding the page count.

  1. Brand and voice

    Positioning, values in practice, personality, messaging, and examples of how the brand sounds.

  2. Identity standards

    Logo variants, clearspace, minimum sizes, placement, palette roles, contrast, and typography for print and screens.

  3. Visual language and applications

    Photography, cropping, graphics where relevant, and annotated examples across the brand’s actual touchpoints.

  4. A usable handoff

    A 16:9 PDF, self-contained HTML, editable configuration, and prepared assets. Proposed standards remain distinguishable from supplied rules.

Start with the real identity.

Share the brand name, logo artwork, colors, and font names or licensed font files. Add the audience, purpose, existing rules, imagery, and intended channels where available.

Include any ACID Method analysis so the layout can respond to the brand’s meaning, expression, purpose, and emotional character.

Precision mattersOriginal logo proportions stay intact. Fonts are verified rather than silently substituted. Missing minimum sizes, contact details, or print specifications are not presented as established facts.

From evidence to a working manual.

The skill inventories the material, derives a layout rationale, plans the coverage, and builds the document. One adaptable system supports both measured technical pages and more expressive applications.

Every 1920 × 1080 slide uses 48 px outer margins. The cover logo aligns with the title on the left. Rendering and visual review check geometry, font loading, text fit, color values, and navigation before delivery.

Get the Brand Guide skill

Download Brand Guide

Use the package with an assistant that supports skills. For a folder-based setup, extract the archive and place the enclosed brand-guidelines folder in your assistant’s configured skills directory. Rendering requires the dependencies described in the package.

A starting brief
Use the Brand Guide skill to create a practical brand manual from the identity I share next.

Use the supplied brand assets and ACID Method findings to shape the layout. Show the rules with useful visual examples, keep every logo intact, and identify any proposed wording or standards.

Deliver the PDF, self-contained HTML, and editable sources.

View the skills on GitHub