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Skills Design Skills
Skills Design Skills

Design Skills

From a brand direction to a working identity. Choose the skill for the decision you need to make.

Two different jobs.

Brand Guide

Explain how an identity works. Create a practical manual for the people who will use it.

 Pitch Deck

Explain why a direction fits. Present a concept, demonstrate its potential, and help a client decide.

One system. Shaped by the brand.

The skills do not start by asking you to choose a template style. They read the actual logo, color, type, imagery, and brief, together with any available ACID Method output.

That evidence shapes the grid, hierarchy, pacing, and degree of creative expression. Precise specifications and expressive compositions can belong in the same document.

Keep the reasoning honestIf an ACID analysis is not available, the skill uses a provisional rationale from the supplied material. New rules and creative extensions are identified as proposals.

Bring the right inputs

  1. Choose your outcome

    A working manual calls for Brand Guide. A client direction decision calls for Pitch Deck.

  2. Share your material

    Provide the brief, logo files, palette, fonts, photography, and any existing strategy or ACID analysis. Vector logos make precise reproduction and construction drawings possible.

  3. Review and refine

    Check the content, geometry, typography, and real applications. Confirm proposed standards before treating them as approved identity rules.

Both skills create a 16:9 PDF and self-contained HTML, with editable source files for revisions.