Amazon Signage × Flowtrix

Amazon Signage had a new product, a finished design system, and five weeks to go live. Flowtrix turned those static designs into a 20+ page site built for six industries and multiple markets. Here, the Bengaluru agency shares how they built it.

Who are you and what's your vision/mission in short?

We're Flowtrix, a B2B agency for websites, branding, and search & AI visibility, based in Bengaluru with a US presence in Newark, Delaware. We help SaaS, AI, and enterprise companies explain what they do, stand out, and get found. On Google and in AI search.

What's your history / how long have you been around?

Himanshu Sahu started Flowtrix in 2023 to build better websites. We soon saw the website was rarely the only problem. Positioning, messaging, and discoverability mattered just as much, so we grew into one team across all of it.

Since then we've served 100+ companies, including TripleDart, Wayground, Lyric, Zuddl, and Databahn. We're Webflow Enterprise, Framer Enterprise, Sanity, and BetterCMS partners, and a Webflow Partner of the Year 2025 nominee.

Can you describe the workflow for this project, from client brief to final product?

Amazon came with strict brand guidelines and a tight deadline. Our brief was to design and build the site fast, inside those guidelines, and make sure nothing looked off. This is Amazon. There’s no room for a broken layout or a slow page.

The Signage Stick serves six industries, from schools and hospitals to retail and corporate offices. So we planned the CMS first. Industry pages, the blog, customer stories, and partner listings all run on it, so Amazon’s team can add new markets without us.

We designed every page within Amazon’s brand guidelines, then built it in Webflow: custom CMS filters, mobile-first, and localized for global markets, with interactions and animations built natively. We also designed and built a dedicated homepage for their ad campaigns. Five weeks later, 20+ pages were live and content updates were 10x faster.

Read the full Amazon Signage case study.

What software was used for this project?

Figma for handoff and the ad landing page. Webflow for the build, CMS, localization, and interactions.

Do you use plugins? If so, which?

Not many. Most of the heavy lifting happened natively in Webflow, from the CMS setup to the animations.

Besides the usual Adobe suite and Figma, are there tools you like to use or built yourselves?

We don't marry one platform. We work across Webflow, Framer, WordPress, Sanity, BetterCMS, Next.js, and Astro, and pick what the project needs. AI tools help with research and QA. The creative calls stay with us.

What's your take on the combination of design and motion?

Motion should explain, not decorate. For a hardware product like the Signage Stick, a few seconds of movement shows how it works faster than any paragraph. The catch is speed. If motion costs you load time, it's not worth it.

What advice would you give upcoming designers?

Learn how your designs get built. The best designers we work with know what happens to their Figma file after handoff. And don't confuse simple with easy. Making something feel simple takes more decisions than any complex layout.

Anything else you'd like to share with the DOA community?

B2B websites rarely get the spotlight in creative circles. Their job is quieter: make a complicated product feel obvious.

So October 2026 meant a lot to us. Our website for TripleDart won two Silvers for Best Web Design at the afaqs! Foxglove Awards 2026, in both the National and South editions, in a room full of campaigns. It proved what we keep saying. Clarity can be bold too.

See Amazon Signage live at signage.amazon.com, or browse more of our work.

#AmazonSignage #Flowtrix #WebDesign #Webflow #MotionDesign #designonacid