Winston Taylor × Wolff Olins

When Winston & Strawn and Taylor Wessing merged, Wolff Olins didn't just stitch two logos together. They built Winston Taylor from scratch: a new name, a full brand framework, visual identity, website and activation concepts that show the new firm is more than the sum of its parts.

Two firms, one point of view: law done shoulder to shoulder. Not a mash-up, not business as usual, this rebrand is corporate identity on acid.

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