Squadformers × Aligned

Squadformers just rebranded to Aligned, and the new name carries real weight.

The mission has shifted from placing elite software teams at startups to something more intentional: building software that's non-extractive, non-addictive, and built for everyone, not just the shareholders.

In a industry still optimizing for engagement at any cost, that's a rare public stance.

Design by Gabriel Hernandez, Alex Eiman, and Madeline Vu.

#rebranding #alignedsoftware #brandstrategy #techforgood #designonacid