Samsung × Buck × Part and Sum

BUCK flips the whole YouTube format into something way more expressive with webtoon, claymation, and stop-motion aesthetics for Samsung Electronics.

It feels raw, playful, and full of character, with that Hallyu energy subtly running through it. The kind of work that shows how far you can push storytelling when you stop playing it safe. Also nice to see Part and Sum on this one.

#buck #samsung #partandsum #allaboutgalaxy #designonacid