Natural Ice Cream × Landor × Indian Type Foundry

Landor and Indian Type Foundry built a bespoke typeface for Natural Ice Cream straight from the source: fruit curves, stems, and leaf forms translated into a warm, fluid typographic system.

The brand believes flavour comes from tree to treat, not a factory, and every letterform reflects exactly that.

Quietly confident, organic by design, and built to carry a brand philosophy in every curve. Custom type on acid.

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