Mirinda × Mat Voyce

Mat Voyce and Mirinda kicked off the year by building a complete motion toolkit for the PepsiCo rebrand, and it goes pretty hard.

Logos, headlines, transitions, posters, socials, a 70+ page master deck with motion on almost every page, and a custom typeface called Mirinda Burst born out of a collab with Naipe Foundry. This is what a full identity system looks like when motion is baked in from the start, not bolted on at the end.

#motiondesign #brandidentity #typedesign #motiontoolkit #designonacid