DashPass × Base Design

DashPass had quietly outgrown its delivery-app roots, so Base Design NYC rebuilt the identity from the ground up. Color, choice, and proximity in abundance: a national platform that still feels rooted in local rhythm, designed on acid.

Big, but never distant. More places, more possibilities, more of what makes a neighborhood feel alive.

#branding #brandidentity #doordash #dashpass #designonacid