Coca-Cola × JKR and partners

You don't rebrand Coca-Cola. You make it MORE Coca-Cola.

That's the move. 140 years of brand equity. 200+ markets. One unmistakable system.

No unnecessary reinvention. Just turning the volume up on what people already know: the red, the script, the ribbon, the bottle, the shape.

And the scale of the execution is just as impressive.

Global identity JKR, Packaging The SUPERULTRARARE®, Typeface Brody Associates, Photography Guy Aroch, Anna Palma & Martin Wonnacott, Brand Center forpeople + Monks, Design governance Adobe

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