The hiring system has been broken for far too long, and this project by BRANDBLOCK■™ with Renasce takes that truth head-on. From naming to strategy to a bold visual identity, they’ve built a brand that doesn’t just critique the system but reimagines it entirely. It’s about turning work from mere occupation into genuine realization, a shift that feels both radical and deeply human.
I love how the team brought this to life with such precision and intent. Every element of Renasce reflects a rebellion against the outdated while creating space for something more authentic to emerge. A true hiring renaissance, on acid.
Interview with Marco Gabanelli – CEO Brandblock
What’s your thought about how design and motion are playing an essential role in branding?
Design and motion are fundamental elements within the branding spectrum. However, no matter how strong the design is, it will never be enough if the strategy is not right. A well-defined mission, vision, and purpose are essential to create brands that truly connect.
Branding represents the core identity of an organization. It shapes first impressions and influences how people perceive you. A wrong brand can cause serious damage, but what defines a wrong brand? It is not just bad design.
We believe design must be correct, not just beautiful. Every company has a unique identity that represents its beliefs, and there is only one right answer to that. This is why we often present clients with a single refined concept that we then evolve and improve until it feels true to the brand. Beautiful is the bare minimum; correctness and coherence are what define great branding.
What kind of tools are you and your team using nowadays?
We are implementing a wide range of new AI-based tools, each serving different functions. Still, traditional design tools remain essential for bringing everything together.
Beyond AI, we rely on the classics: Adobe Creative Suite, Cavalry, Glyphs, Figma, Framer, Webflow, Affinity, and others. Each one plays a key role in keeping our creative process flexible and adaptable.
What do you expect to change in the field of design and motion in the near future?
The way we work is going to change dramatically, and it is already happening. Like many other agencies, we are integrating AI deeply into our workflows. As technology lowers the technical barriers, thinking becomes more important than ever.
When it comes to skills, I do not believe there is a single software that everyone must know. Tools evolve so quickly that adaptability is what truly matters. Learn to move fluidly between craft, direction, and strategy. High quality will become essential.
What is your advice for upcoming designers, motion designers, and students?
My advice is simple: do not go to university. Save your money. Instead, work for a designer or a studio, even for free, since it will still cost less than university, and you will learn much more. Experiment constantly; this is the time to do that endlessly.
At the same time, study the fundamentals such as Swiss typography, design history, and the masters who inspire you. Reach out to people in the field and ask for book recommendations or guidance. Real experience, curiosity, and discipline will take you much further than any degree.
Learn more about Brandblock an this case at their website:
brandblock.studio
#brandblock #renasce #branding #visualidentity #designonacid