Recently, in the electrifying heart of New York City, a legendary brand leaped into a future so vibrant it felt like design on acid!
ARMITRON a trailblazer in the watch game since 1975, just unveiled its first major rebrand in nearly 50 years. Thanks to Motto® 🏴 Armitron’s iconic legacy got a fresh, modern makeover.
Known for delivering high-quality, affordable watches through traditional retail, Armitron realized it was time to evolve with the times.
Motto’s mission? Boost growth in retail, create a direct-to-consumer channel, and gear up for international expansion.
The outcome? A unified brand that speaks to today’s audience, honors its heritage, and stands out in a market full of wearable tech and luxury watches.