IBM x AWS × DIA Studio

DIA went full throttle for IBM x AWS with the “Scale What You Create” campaign at re:Invent 2024. Variable type, gradient blends, and modular patterns turned motion into something wild, design on acid across every aspect ratio imaginable.

The beauty is in the flexibility: from giant Las Vegas screens to the smallest formats, the system stays bold and cohesive, built to live long past the event.

#dia #ibm #aws #branding #designonacid