Author: Marco van Zomeren
IBM x AWS × DIA Studio
DIA went full throttle for IBM x AWS with the “Scale What You Create” campaign at re:Invent 2024. Variable type, gradient blends, and modular patterns turned motion into something wild, design on acid across every aspect ratio imaginable. The beauty is in the flexibility: from giant Las Vegas screens to the smallest formats, the system…
Comedy Central × Studio Dumbar/Dept
Comedy Central on acid. Studio Dumbar/Dept pushed the channel’s identity into a new playground of motion, physics and sound. The logo turns into a character that is humorous, surprising and alive. Each ident brings a smile before the show even begins. The result is 30+ idents that mix bold design with a playful spirit. Smart,…
Reaktor × Agio
Loving the new work from @richprjcts for @reaktornow. A sharp mix of text, motion and brand elements like colors, shapes and iconography brought to life with real precision. With support from @weareagio, every scene carries meaning and rhythm, turning guidelines into something expressive. Pure design on acid. #reaktor #richprjcts #weareagio #branding #designonacid
SE Rankings × Unikorns
Checked out SE Ranking’s rebrand on acid and love how the dynamic arrow system drives growth, speed, and clarity. Clean layouts with vibrant accents create a consistent, energetic identity across digital and physical touchpoints. The identity scales beautifully and reflects SE Ranking’s ambition as an all-in-one SEO platform trusted by over a million pros worldwide.…
MFG × Accompany
Loving the new work from Accompany Group! The refreshed North Star logo and signature blue give MFG & Magellan Investment Partners a unified, modern masterbrand while honoring its legacy. Beyond the logo, the system with colors, viewfinder graphics, illustrations, and a serif typeface communicates focus, perspective, and excellence across the brand, signaling a confident new…
Varvet × Alexander Zeeman
When code meets emotion, motion turns into something human. Varvet’s motion branding, crafted by Alexander Zeeman, isn’t decoration, it’s a way to guide, inform, and make digital experiences feel natural. By translating Varvet’s values of “making tech more human” into timing, flow, and expression, Alexander created motion that whispers instead of shouts and invites instead…
Wix studio × Wix
Love the new spot for Wix Studio by Ori Cohen and team. I really like how they turned the power of Wix into motion — playful, sharp, and full of energy. The craft is in every detail, from direction to design, animation, 3D, editing, and sound. Big respect to the team: Shira Nathan, Sivan Fiterman,…
BitGo × Buff Motion
Buff Motion took BitGo into new territory. What started as a design system refresh turned into a full-on motion-driven brand evolution. From animated illustrations to a slick sales presentation system and a hero video that nails their new positioning, it’s a bold step for the world’s top crypto custodian. This is how you make digital…
AITHYRA × Dumbar / DEPT
Studio Dumbar / Dept delivers a striking new identity on acid for AITHYRA Research Institute. The system is built from ‘Elementaries’, crafted forms that embrace the paradox at the heart of AITHYRA’s work: organic computation. Through fluid, dynamic transformation, these elements evolve, integrate, and scale, creating a visual language that is not about restrictions but…
Gambit × Akeo
The new Gambit brand is live, and it marks a strong step into the future. Built around autonomy, decentralization, and real-time intelligence, the identity makes a complex system approachable and trustworthy. This shows the real value of design, turning ambitious ideas into something people can instantly connect with. Nemanja Milo and Akeo Creative Agency managed…